Your Four Keys To Success
When it comes to marketing for the fashion industry, there are a few steps you can take to stay ahead of your competitors.
Marketing is essential to the success of every business, and it’s right for a company owner to invest a lot into it. In the highly competitive fashion industry, a great marketing campaign is even more vital, and will give a designer an edge on their rivals. So where should a designer start? With just a few small changes, you could be seeing results in no time at all. Whether you are a newcomer or an established name in the industry, there is never a wrong time to give your marketing strategy an overhaul. So, let’s get started!
First things first, think about your paid media. This is advertising that you take out, and it’s usually either online, in print, on the radio or on television. Whether you opt for all of those or just one is entirely up to you, but you need to plan carefully first. Think about the message of your fashion brand, and who you want to wear your clothes. Then target the sites, publications, radio stations and channels they favour. If you are advertising across multiple platforms, something to unify your campaigns would be great. A slogan would work, as well as a recognisable logo or colour scheme.
Image models for hire are a great way of helping your fashion label to make a good impression. If you are planning to throw a launch party, then some gorgeous girls wearing some of your latest designs would be a fantastic addition to your guest list. As well as looking beautiful in your clothes, image models will also work the room and get guests talking, helping to create a buzzing atmosphere. When you want to make a good impression in person, then image models should be part of your party plan.
Social media is one of the most powerful tools a fashion designer can have at their disposal. With millions of users across sites like Twitter, Instagram and Facebook, you’ll be able to promote your fashion label to a huge audience. Instagram is particularly suited to those in the fashion industry, as the images do the talking. Take a look at some of the most successful fashion designers in the world and how they run their accounts for inspiration. Most social media sites are free to use too, so you’d be silly to not take advantage of all that it offers.
Last but not least are public relations. A celebrity wearing one of your designs could transform the fortunes of your fashion label overnight, so be sure to send some goodies to their management teams or P.O boxes. Personal appearances by you, the designer, can work wonders too. Many people struggle with whether to keep their PR efforts in-house or not. There’s no right or wrong decision, just do what feels right for you and your brand. If you do outsource, then be sure to liaise with your PR team on a regular basis.
Take the next step today
With so many tools and resources at your disposal now, putting together a really good marketing campaign is easier than it’s ever been. With image models available for all kinds of events too, you can add an extra, more personal layer to your marketing efforts. So what are you waiting for? It’s time to introduce your label to the world!