The Hard Work has Only Just Begun
Just because your event is over doesn’t mean that you should stop promoting it. In fact, you should up your efforts.
Lots of work goes into planning a great corporate event. How then, do you keep people interested? The buzz of an event fades pretty quickly once it’s over, and if attendees frequent a lot of them, it’s going to be hard to make yours stick in their minds. So apart from creating an incredible atmosphere at your event and investing as much as possible into great speakers and resources, plan for when it’s all over. You need to put just as much effort into your post-event strategy so that you can keep those conversations going long after the doors have closed and everyone has headed home.
A feedback questionnaire
One of the most effective ways of keeping your guests interested after your event is asking them for feedback. Not only will you be getting valuable insight into their experience of your event, you can also continue to promote your brand or product (and encourage attendees to spread the word). The key is to leave a short amount of breathing room between the end of the event and your follow up questions. A week is a reasonable amount of time, as they aren’t likely to have forgotten too much.
Branded paper cups
Paper cups are another great way of promoting your event. Inviting your guests to take a hot drink as they leave is going to earn you serious kudos, and they’ll be taking something home with your branding on it. Printed paper cups will deliver your company’s message and raise brand awareness. You could also send some paper cups out along with other branded material in goody bags a short while after your event. That’s bound to impress!
Newsletters and blogs
Set up a newsletter or blog to keep your target audience interested after your event. Posting regular, quality content is one of the best ways of keeping your attendees engaged with your brand. Interviewing key speakers at your event, detailing the behind the scenes action or keeping people updated on the organisation of your next event are all good places to start. You should also encourage guest blog posts from speakers and guests detailing what they gained from attending your event.
Connect on social media
A good social media presence is vital in business. It’s also a great way to keep in touch with the people that you want to impress. Whether it’s Twitter, Instagram or Facebook, you have a huge audience waiting right there for you. Social media is a great way to show a more relaxed, informal side to your business, and this is what people connect with. So share some snaps, follow the right users, and use it to reach out to people who couldn’t attend your event too.
Set up a LinkedIn group
To stop everyone drifting apart once the event is over, create a LinkedIn group. The most famous networking website in the world can be a really effective tool in your post-event strategy. Promote your LinkedIn group during your event to ensure plenty of people join, and then after it’s over routinely promote blog posts and articles relating to your event. You can also invite members of the group to share their thoughts and expertise, further strengthening your relationship with them.
Keep that conversation going!
So there you have it – five simple ways you can carry on promoting your event even when it’s over. Having a solid plan before your event even begins is the best option, so that you can really hit the ground running in the days and weeks following. By continuing to work hard after the event is over, you’ll disguise yourselves from any competitors who have no clear strategy.