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Discover The Latest Marketing Design Tricks

Keeping Your Printed Content Contemporary

Brochures, advertising banners and product catalogues can rapidly look outdated unless you keep up with changing trends in design and style. This can give the subconscious impression that your business is outdated too, so it is important to keep your media and marketing materials looking fresh and contemporary.

Here, we have spoken to a leading provider of digital printing services to understand the most popular graphic design trends for 2018 that will help your content look cutting edge in the year ahead.

Hand drawn effects

Standing out from the crowd is more important than ever in the modern age, and is also harder to achieve. People look straight past stock images, and 2018 will be the year of custom, hand crafted illustrations. The beauty of it is that the possibilities are limitless and you are guaranteed a result that is absolutely unique.

Make the typography stand out

On the same theme, there are so many ways to play with fonts these days, there is no excuse for typography to look standardised and boring. Unusual typefaces are a good start, but you can take it a step further by having the lettering cropped, or subtly misaligned, to create a look that is all your own.

Be bold

Pastel shade might look great in your conservatory, but for attention-grabbing graphic design, bold is beautiful. Even in small splashes, bright images in statement colours like red and neon capture the eye. Don’t be shy, the bolder the better!

Metallic effects

Of course, there are some circumstances in which you want to steer clear of bold colours, for example when you need to create a sombre or serious effect. That doesn’t have to mean boring, however. Metallic elements add a wow factor without looking frivolous or childish.

Transitions and gradients

2017 saw a shift away from flat colours and a move towards gradients and transitioning. It produces some interesting effects, and you can expect this trend to increase over the coming year.

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Larry Walker

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