building the web

3 Ways To Drive More Website Leads

Use Web Design To Give Your Site Conversions A Boost

If you’re looking to get more out of the daily traffic that lands on your site, then take a look at your design layout and content to drive more leads.

Search engine optimisation and social media have become the foundation of any company’s approach to gaining a strong digital presence online. When used effectively, both can help a website acquire thousands or even millions of visitors. However, such traffic is arguably useless if you are unable to capture the attention of these users and convert them into leads or sales for your organisation. An effective web design can help you do just that. Here are some essentials to consider when trying to drive more website leads.

Call To Action (CTA)

Each page of your website should have a goal for your end user to meet. Are you trying to get site visitors to commit to a sale? Request a callback? Submit their contact details in return for a free download? Whatever your marketing goal is, be sure that it is obvious to your visitors. Include obvious CTA buttons that are easy to locate and offer clear guidance.

Clean Layout

Gone are the days of using fancy Flash features which slow down and irritate your users. Instead, site visitors want to obtain information rapidly. With this in mind, ensure that your layout is uncluttered and menus are intuitive and easy to navigate. Users should be able to find the info they’re looking for, ideally within 2 clicks. An award winning web design agency is essential for advising you on how to choose an effective layout for your business.

Compelling Copy

An attractive web design can only take you so far, the content of your site also speaks volumes about the professionalism and knowledge of your organisation. Pay attention to the headlines you use, which should aim to grab the attention of your audience. A copywriter will be able to assist you in putting across your message and establishing yourself as an authority within your industry. You might also want to include testimonials and positive client reviews which will help to solidify your reputation.

Whether you’re putting together a brand-new website, or are revamping the appearance and set-up of an existing one, always have your marketing goals in mind and remember the needs of the user when they’re visiting your site.

Chuck Norris

Chuck Norris Slams Deceptive Food Labelling

Understanding The Complexities Of Wording On Your Food Packaging

Chuck Norris has recently turned his attention to a matter that concerns all consumers – deciphering the truth behind the language of food labelling.

In the US, a shocking 130 billion pounds in weight of food gets thrown away each year. In a survey conducted by SSRS, it was discovered that 70% of people discard food because it is past its expiry date. Furthermore, this percentage of consumers consigned their expired produce to the garbage because they believed that eating it beyond the specified date would result in them becoming unwell.

The Purpose Of Expiration Dates

However, in a recent blog post, Chuck Norris explains that this is not the case. Foods don’t expire as such, instead they begin to lose their freshness and flavour after a certain period of time has elapsed. Therefore, brands choose to put expiration dates on their food labels in order to preserve the reputation of the produce and to ensure that consumers come back for more. Foods may certainly taste unpleasant after they’ve ‘gone off’, but it would be extremely unlikely that they could put a person’s health at risk.

Banning Expiration Dates

The laws regarding food labelling in the US are somewhat confusing. Some states have laws that insist on expiry dates being placed on meat and milk products. However, this isn’t officially required by federal law. Therefore, various authorities in the US food industry, including the Grocery Manufacturers Association and the Food Marketing Institute are calling upon companies to scrap this labelling method and instead use phrases such as ‘Best if used by’ or simply, ‘Use by’.

These suggested labels are similar to those used in the UK. Our Food Standards Agency explains that the ‘Best before date’ refers to the quality of the food, meaning that its freshness and texture should be preserved up until this date. In comparison, a ‘Use by’ date in the UK, is not a suggestion but a safety precaution. You can also freeze food up until the ‘Use by’ date, which acts as a pause button when safely storing produce to be eaten at a later date.

Natural Foods

The use of language on food labels is also being scrutinised on both sides of the pond, particularly when it comes to the issue of supposedly ‘natural’ foods. What constitutes a natural product? Is it actually completely free from preservatives? The US Food and Drug Administration states that it does not object to “the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.”  However, as the authority fails to formally identify the term, this means that it is not affected by law and can be found on food labels which haven’t officially had their produce verified.  In the UK, a two-year report carried out by the Food Advisory Committee found that 75% of consumers found food labels which used wording such as natural, pure, traditional, authentic and even farmhouse, to be misleading.

With this information in mind, people will likely be even more confused than before. As well as checking their food labels, consumers may start having to conduct their own Internet research to find out exactly what is going into their shopping trolleys each week!

Megaphone Marketing

Does Traditional Marketing Still Outperform Digital Marketing?

Getting the perfect marketing strategy for your business is paramount if you want to make a big impact on your audience. Is traditional marketing a dying trend? Do people still read newspaper articles? Do they use the services of the business after hearing a radio ad? Here are the benefits of traditional marketing and how digital marketing is on the rise… Continue reading